"The 'human'-shaped installation in the center of the exhibition hall is really special," Marina, a foreign visitor to the Beijing Exhibition Area of the 21st China (Shenzhen) International Cultural Industries Fair (referred to as the Shenzhen Cultural Industries Fair for short), told reporters on the afternoon of May 23. What also surprised her was the presence of Labubu (a popular IP of Pop Mart) displayed on Pop Mart's booth. Reporters noticed that since the opening of this year's Shenzhen Cultural Industries Fair, the Beijing Exhibition Area has welcomed many foreign visitors. Ranging from traditional culture to cutting-edge technology, and from cultural displays to the dissemination of new scenarios, the Beijing Exhibition Area has been highly favored by them.

Put on the VR head-mounted display, hold the motion-sensing gun tightly, and a thrilling virtual shooting battle begins. A foreign visitor grips the gun firmly, leans sideways, then quickly pulls the trigger to "fire" at teammates. At the Beijing Exhibition Area, many foreign visitors line up to wait for their turn, ready to enjoy a 3-minute immersive gaming experience.

This is the world’s first offline immersive combat platform integrating AI + XR, developed by Beijing SoReal Interactive International Cultural Technology Development Group Co., Ltd. (hereinafter referred to as "SoReal Group"). To experience the 3.0 version of intelligent e-sports with seamless integration of virtual and real worlds, many domestic and foreign tourists who come specially for this platform line up outside the experience area.

Yue Jin, the operation director of SoReal Group, told the reporter from the Beijing News that on the morning of the opening day of this year’s Shenzhen Cultural Industries Fair, more than 30 foreign visitors successively visited their booth.